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INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

INSTANT ROOT COVERAGE

COVERS GREYS IN 10 SECONDS

NO MESS, NO STRESS

Why shape tape™ hair concealer?

See how our 10-second dab & go concealer outperforms ordinary root cover-ups.

  Others

Covers roots & greys

Ready in 10 seconds

No mess, no stress

  • 10-second coverage

    Cover roots and greys instantly — no waiting, no fuss.

  • Natural, full finish

    Fills in sparse areas for a voluminous, natural-looking finish.

  • Mess-free formula

    Just twist, dab and go — no powders, sprays or stained hands.

  • Shades for everyone

    From cool blonde to black brown, find your perfect match.

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Loved by 700+ reviewers

Rated 4.4 stars — the hair concealer fans begged us to bring back.

Read reviews

THE BEST HAIR COVER UP

EASY TO USE

NATURAL LOOK

GREAT GREY COVERAGE

WORTH EVERY PENNY

THE BEST HAIR COVER UP

EASY TO USE

NATURAL LOOK

GREAT GREY COVERAGE

WORTH EVERY PENNY

THE BEST HAIR COVER UP

EASY TO USE

NATURAL LOOK

GREAT GREY COVERAGE

WORTH EVERY PENNY

THE BEST HAIR COVER UP

EASY TO USE

NATURAL LOOK

GREAT GREY COVERAGE

WORTH EVERY PENNY

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

SHAPE TAPE HAIR CONCEALER

FREE SHIPPING OVER $50

JUST $26

Real results

See why customers say nothing else covers roots and greys like this.

Proven coverage

90%

of reviewers say it covers greys better than anything they've tried.

90%

love how fast and easy it is to apply on busy mornings.

90%

say the natural, voluminous finish keeps them coming back.

Based on 706 verified customer reviews.

  • ★★★★★

    The best hair cover up

    I tried every spray and powder out there — nothing covers like this.

    Alyssa

  • ★★★★★

    So easy to use

    Ten seconds and my roots are gone. I'll never go without it.

    Lynne

  • ★★★★★

    Thank you for bringing it back

    I searched for a replacement for years. Please never discontinue it again!

    Daria

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